E-FICIONADO
THE PROCESS
CREATE YOUR OWN OPPORTUNITIES
WITH HIGH-TOUCH OUTREACH.
My signature DIY PR process proven to boost the sh*t out of your credibility, visibility, and revenue without paid aids or social media burnout, a sales team, agent, or PR rep, or the latest trends and programs
even if your business is brand new.
Keep scrolling to learn how this one-time investment of $997 can save you thousands per month as an entrepreneur while enjoying the same (and better) results as mainstream methods that can cost $22k+ monthly.
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Emails
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DMs
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Video Calls
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Voice Messages
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In-Person Interactions
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Hand-Written Letters
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Phone Calls
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Sales Copy
Ready To Connect With The Right People To
Scale Your Business, Expand Your Network,
And Land Your Dream Opportunities?
The Process is 1 simple system (that you can use your way) for doing it all -
securing media opportunities, signing dream clients, and presenting yourself
to collaborators, sponsors, and partners as the freakin’ boss that you are.
Use The Process for a Variety
of Communication and Correspondence
It's been used successfully via:
ABOUT THE PROCESS
The Process was birthed in 2011 and has been tested and refined for the past decade. It has a 100% success rate. Every. Single. Person. to use it has received multiple opportunities that they believed were out of reach for them, would've never tried to get, and/or had been rejected for in the past.
I guarantee my work and it's my personal mission to keep it at 💯.
YOU'RE DONE WITH
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Relying on social media and content creation for sales - and especially wondering if you pissed off the algorithm again (why does it keep changing?!)
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Not knowing where to find, or how to approach, the right media opportunities for your business (getting great media is easier than you think!)
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Feeling like sh*t due to a low response rate from potential clients and collaborators (P.S. 2 things are usually missing that you can fix in under 3 mins)
THERE'S AN ALTERNATIVE
You can take control of your business by absolutely crushing your outreach and follow-up game to create the opportunities you’ve been all too patiently waiting for.
More revenue, visibility (that actually supports your biz), fulfilling collabs, and profitable partnerships are all possible with the power of sending 1 message.
Your days of getting ghosted are over. It's time to get the responses you want.
INTRODUCING...
(Cue the fiddles! I'm Irish what can I say...)
WHAT'S INCLUDED
E-FICIONADO VIDEO TRAINING
A no BS, to-the-point, video breakdown of how to maximize your results in every step of The Process.
Make your pitch unique, irre-f*ckin-sistible, and deliver it with the confidence of Fabio’s hair from the 90s.
6 HOT SEARCH TIPS
Simple tips and hacks for finding aligned people, platforms, and
partners within your current and local network, and beyond!
7 TRADE SECRETS FOR NAILING YOUR PITCH
The rarely-used insider tips that can make or break your response rate (including the
BIGGEST mistake 9 out of 10 people make with their outreach). These tips will set you up
for greater success than most publicists, sales reps, and agents can deliver for their clients.
15 CONCEPTS TO CREATE YOUR COMPETITIVE EDGE
Ensure that your pitch stands out in a sea of boring ass, cookie-cutter emails, DMs, and sales calls with these simple options to jumpstart your unique offer. You already have the goods, it’s time to refine and flex em’ baby!
5 BEST-PRACTICES FOR ALIGNED PARTNERSHIPS AND COLLABS
Tried and true practices for organic correspondence that results in you being connected and
visible to the right people for your business. No more night sweats merely thinking about introducing
yourself to someone you don’t know. You’ll know exactly how to open AND close.
LIST GENERATORS
Hot tips and organizers to extract your unique lists of people, platforms, and partners to
reach out to, what you (and only you) can offer them, and ways to instantly up your credibility.
These List Generators will help you determine:
1. What you can provide to incentivize the YES PLEASE RIGHT NOW response
2. Materials you can include to showcase your skillset, experience, and personality
3. The best individuals, outlets, and professionals to focus on for your strategy
30 PLUG-N-PLAY PITCHING TEMPLATES
Customizable templates that can be utilized across mediums, platforms, and industries, connect you with
both individuals and communities (big and small), and support you with bookings for a variety of media outlets.
Whether you want to submit for an interview on a podcast, land a big guest on your web series, swap
plugs with that blogger you love, pitch a workshop concept to another entrepreneur, connect with a
referral partner, or follow up with a potential client - these will be your new (and favorite) business bff.
LAND YOUR DREAM OPPORTUNITIES WITH THESE TEMPLATES
BY PITCHING YOURSELF FOR:
+ AD PLACEMENTS OR AD SWAPS (AD SAMPLES INCLUDED!)
+ SPONSORSHIPS WITH PERSONAL AND PROFESSIONAL BRANDS
+ CLIENT WORK (BOTH PRODUCT AND SERVICE-BASED)
+ CONTENT, EVENTS, AND JOINT VENTURES WITH COLLABORATORS
+ REFERRAL AND AFFILIATE AGREEMENTS WITH PARTNERS
+ HOSTING A GUEST ON YOUR PLATFORM
+ BEING A GUEST ON A PLATFORM
+ A FOLLOW-UP FOR ALL THE ABOVE
BONUS: TEMPLATES FOR YOUR TEAM!
Wanna take outreach off your plate completely? I got you. Each template also includes a version
for your team so they can rock it on your behalf while you binge-watch Love Island, “crack on!"
FOCUS FINDER
A tool to support you in nailing down your niche in order to increase the efficacy of your pitches. Communicating your speciality makes you both credible and memorable to the person on the other end.
THE "HOW TOs"
ANSWERED IN THE PROCESS
HOW LONG SHOULD MY PITCH REALLY BE?
HOW DO I PREVENT MY PITCH FROM FEELING FORCED / DESPERATE?
HOW CAN I STAND OUT FROM ALL THE OTHERS IN MY SPACE?
HOW CAN I BE CONFIDENT WITHOUT SEEMING ARROGANT / DEMANDING?
HOW DO I MOVE FORWARD ONCE MY PITCH GETS A YES?!
HOW CAN I IMPRESS SOMEONE IF I HAVE A SMALL FOLLOWING?
HOW DO I ENSURE THAT THEY'LL ACTUALLY REVIEW MY PITCH?
PEOPLE
PLATFORMS
PARTNERS
Now you can establish and nurture the most important connections
and relationships that fuel your business for massive and sustainable impact,
wealth, and visibility without needing mountains of content or an enormous
following, a team of marketing, sales, and PR pros, or having to begrudgingly
join, or subscribe to, the newest platform or program.
And never again,
will you stress about who to connect with, what to say, and how to seal the deal.
Ready to turn those "no thank yous" you've been getting into HELL YESES?
ABOUT THE CREATOR
Hey, I’m Delanie! As a Business Simplicity Coach, Professional Podcaster with millions of downloads, "influencer" turned social media free entrepreneur, and someone with a thorough background in the entertainment industry, I’ve been on both ends of the pitching game.
I’ve submitted and I’ve received. I’ve learned what works, what doesn’t - and what really doesn’t...which is why I created The Process: a thoughtfully curated collection of my favorite tips, tools, and templates out of hundreds I’ve created and used to build and grow my own businesses, as well as a sample of the kind of resources my clients get access to inside my private coaching container.
This exact process has led to hundreds of thousands of dollars in revenue, signing celebrity clientele, huge media bookings, and fulfilling partnerships for myself and my clients. With results like this it'd be a real d*ck move of me not to share it.
JUST A FEW HOT THINGS THE PROCESS
IS DOING FOR ALUMS
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Selling out monthly workshops in an impacted industry
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Going from 0 clients to a full roster of paying clients (with a waitlist)
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Booking 2 aligned media spots per month for over a year
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Solidifying consistent ad swaps (increasing subscribers by 300%)
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Getting featured in the biggest publications of their career
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Creating affiliate and referral agreements that result in passive revenue
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Negotiating and receiving their biggest commissions to date
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Landing celebrity clientele AND celebrity guests
Ya get the point...
WHAT YOU CAN LOOK FORWARD TO
with your new, evergreen business tool
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Break away from the social media grind (it's an option now, not a necessity)
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An instant confidence boost knowing you'll be presenting yourself like a pro
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Getting great results indefinitely without the hustle and burnout. Period.
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Saving a fart ton of money over the course of your career (deets below) Sa
Common monthly business expenses related to visibility and potential sales.
The average cost of a great...
Publicist: $3,971
Digital Marketer: $5,097
Social Media Manager: $4,018
Copywriter: $4,307
Sales Rep: $5,367
(This doesn't even include digital ads which average $5,500 monthly
or an agent's fee which is usually 10-20% of your annual income.)
As entrepreneurs we are encouraged to spend $22,000+ per month
on services that cannot guarantee us results in revenue.
Although these services can be awesome and effective,
they are not necessary or sustainable for everyone.
(salaries were collected from Indeed based on U.S. data)
THE VALUE OF THE PROCESS
E-ficionado: The Process:
+ Has a 100% success rate in increasing revenue and visibility
+ You can use this tool over and over again for your entire career
+ You can delegate it to your team instead of outsourcing services
+ You can get the same and better results as mainstream methods
Up until 2021, The Process was only available to my clients via
my 6 month private coaching program which is $20k.
SO, HOW MUCH IS THIS THING AGAIN?
E-FICIONADO: THE PROCESS IS A ONE TIME INVESTMENT OF $997
Since I'm a nerd about numbers, I crunched a fun one for ya.
An investment of $997 over the course of your career (based on the
average aged entrepreneur who lands in this space + if you retire at
the U.S. average of 55 - told you I was a nerd) comes out to
$3.32 per month.
The industry standard for potentially increasing revenue: $22,760 monthly
The Process which is proven to increase revenue : $3.32 monthly
AND on top of all of this, I guarantee my work.
If you feel stuck or something isn't working the way you want it to,
I will personally meet with you to help you refine your pitch and strategy.
Where else can you find a guarantee like this on the interwebs?
This is not a fluffy course with a lot of filler info to sift through, random
homework and exercises, or ineffective interactions. You get the tools delivered to you instantly and you can put them to work. Today.
Ready for some f*cking magic?
This method has changed my life. By sending 1 message that took me 5 minutes, I got a paid gig, exposure to tons of ideal collaborators, AND got featured in a major publication.
Alex Catalano
Owner, Eat Cute
This has been the simplest approach. I booked out my program, landed features in magazines, articles, and on podcasts using The Process. I got a booking in less than a day from a major media platform!
Nicole Baker
Life Coach
Starting a business from scratch is tough, but The Process gave me an advantage. People respond now, I know how to hook them with a great offer, and it's leading to sales.
Dylan Buenaventura
Insurance Producer, Farmers
THIS IS FOR YOU IF
You want accelerated, measurable results in visibility, revenue, and network expansion and you have a method, service, or product that’s been tested and gets great results
You don’t know where to start when it comes to pitching yourself, or you’ve been doing your own outreach for a while and you’re unhappy with the results (PS you can turn former nos into yeses with the follow-up templates + guidance!)
You’re the kind of person who likes to get straight to the point and get to work (a big reason why group entrepreneurial training settings or lengthy self-paced courses haven’t been your favorite experiences)
You’re an independent, self-starter and you are all in with your business or project, and this work is not in the optional hobby category for ya
You understand that rejection is part of life and business (even if you have a kickass pitch), and you are not willing to let that be an obstacle in reaching your goals
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You are satisfied with the revenue, collaborations, partnerships, and visibility you're receiving and you're not looking to expand any of it.
Self-motivation is a challenge for you even when you know what steps to take. Feel free to check out my 1-1 coaching where accountability is built in.
You aren’t ready to get specific about what you offer and why (a general pitch just won’t cut it if you want the goods, and yes I cover how to do this inside The Process).
THIS IS NOT FOR YOU IF
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Stop Dreaming About The Business
You Hope To Have One Day.
Start Living it, Now.
Like...right now.
Master this intentional, and unconventional, skill and it’ll fuel your business forever.
So you can not only enjoy your work, but your freakin' wonderful life too.
Happy Connecting!
Love,
Delanie
FAQ
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